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In Media Relations, Don’t Be a Centurion
This is a guest post by Aaron Perlut, a founding partner of Elasticity. I’ve long believed there are two types of media relations practitioners: hunters and centurions. I am unquestionably a hunter,...
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The Detox: 5 Stages of Transitioning From Agency Life to In-House PR
This is a guest post by Tyson Olcott, public relations manager for CLEARLINK, a digital marketing and sales company. Like many communications professionals with a degree hot off the press, I began my...
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5 Lessons on Opening a Firm in a Saturated Market
This is a guest post by Caroline Kawashima, evp and head of U.S. operations at Babel PR. Earlier this year, I left the comfort of the established PR agency world to take the plunge in working for a...
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A Communicator’s Path to a Successful IPO
This is a guest post by by Debra Raine, senior partner at Finn Partners. The discipline of planning and executing a clear and controlled communications campaign for an IPO holds companies in great...
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3 Trends That Are Changing the Agency Talent Game
This is a guest post by Caroline Kawashima, evp and head of U.S. operations, Babel PR. After working nearly 20 years in the PR agency business in leadership positions, it’s clear that the business is...
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Why No One Wants to Work at Your Agency
This is a guest post by Alysha Light, founder + managing director of FLIGHT PR. PR agencies are good at a lot of things. They’re masters at ‘positioning’ themselves and their clients, at the little...
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The Beginner’s Guide to Selling-In
This is a guest post by Angus Wood, assistant account executive at Citypress. Selling-in is a tough, time-consuming and sometimes disheartening job, but it’s a vital part of the PR process. Your press...
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Finding ‘The Story’ When You Don’t Have a Product to Pitch
This is a guest post by Tyson Olcott, public relations manager for CLEARLINK, a digital marketing and sales company. In college I was taught that almost every piece of writing could be boiled down to...
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